Adventure Capital portfolio company Oomph has been selected by Forbes.com as one of the top 5 innovative ad-tech companies to watch.
An excerpt from the article is as follows:
Oomph differentiates itself by specializing, allowing itself to offer more specifically relevant services to its customers at a lower price point.
Oomph’s print to digital translation work is a perfect example of the kind of niche in which small and mid-size ad tech companies can thrive, even against major competitors. As long as advertisers are buying digital ad space from publishers — the only constant in this industry — there will be opportunities for ad tech companies to present niche solutions.
Read the full article on Forbes.com at http://www.forbes.com/sites/ilyapozin/2015/08/25/5-innovative-ad-tech-companies-you-should-know-about/4/